Category: Alumni News, Alumni Spotlights, News

Title: Fast Company Honors Dalberg’s The Human Account, co-led by GHD’15 Alum Anne Johnson

At Fast Company’s 2019 World Changing Ideas Awards, Dalberg received honors for The Human Account, which aspires to inform and transform fintech products and policies for underserved populations.

In India, one of the six countries profiled in The Human Account, Anne co-led quantitative analysis of a 3000-person survey to identify distinct market segments using a methodology that moved beyond the demographics typically collected in such exercises to also include behavioral and psychometric insights. She also conducted human-centered design research in rural West Bengal to bring the segments to life. She and her team ultimately partnered with four major financial institutions in India to prototype new financial products based on these segments, targeting each product to better meet the needs and desires of low income consumers.